Weinsteins Piggyback on Smash to grow My Week With Marilyn

Using its soapy survey of the Broadway musical about Lana Turner, the brand new NBC potboiler Smash is adhering to reasonably good rankings since starting a week ago. And today The Weinstein Company, never someone to miss an chance, has discreetly betrothed its double Oscar nominee My Week With Marilyn to Smash's own (alleged) Marilyn-fueled momentum. There is the apparent Oscarcast factor too, however the implications within this note approximately the ML transom are obvious enough: The Weinstein Company introduced today that they're growing MY WEEK WITH MARILYN into 600 theaters countrywide. This can give audiences an opportunity to see the very first time or revisit the film in theaters prior to the honours. MY WEEK WITH MARILYN received two Academy Award Nominations for Michelle Williams, Best Actress, and Kenneth Branagh, Best Supporting Actor. Audiences are again adopting Lana Turner with the prosperity of the film and today the little screen hit, SMASH. MY WEEK WITH MARILYN is presently in choose theaters and will also be growing on Feb 24th. Just a little desperate, sure, but a minimum of it beats "WHAT MOVIE Signifies The One Thing THAT HAPPENED IN CINEMA This Season?Inch You've come a lengthy-ant way, Harvey. Follow S.T. VanAirsdale on Twitter. Follow Movieline on Twitter.